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Most Web sites rely on static text and images to convey information. Short video-clips embedded in Web sites can be powerful.

The next generation of Web site communication is underway.

Short video-clips can be accessed from Web sites and streamed to visitors using PCs, portable handheld devices or viewed on flat-panel displays.

Most companies and organizations can leverage the power of video and audio as a cost-effective, practical, timely and powerful communication tool.

Web sites increasingly serve as the primary doorway into companies and organizations. They must be informative, offer value and quickly establish credibility.

Short video-clips embedded into Web sites can draw viewers into subject matter that captivates and increases visitor retention time.

Web site video can quickly convert complex ideas and concepts into clear understanding to educate, stimulate and motivate.

It can transform visitors into 'prospects' and compel them to take action - by purchasing a product, contacting you for more information or positively connecting with your brand.

Lighthouse Digital Media can produce quality Internet video for inclusion into Web sites.

• Use Web video to deliver knowledge and enhance skills of employees and business partners.
  
  
  
• Increase revenue potential.
  
  
  
• Reduce overhead expense.
  
  
  
• Increase brand awareness.
  
  
  
• Improve internal and external communications.
  
  
  
• Provide flexible training that’s convenient, private and available through remote access.
  
  
  
  
  

Internet video must provide viewers with a good experience.

• It's important to ensure that Web site video works correctly at the onset. Video delivery that's slow or intermttent is annoying and can cause viewers to stop watching and 'move-on'. Even if technical glitches are corrected, returning vistors may not try again.
  
  
  
• Incorrect optimization of Internet video can result in product close-ups that are too small or have insufficient resolution – among other issues.
  
  
  
• If sound and voice dialogue has poor audio quality, key verbal information could be misunderstood.
  
  
  
• Video content with excessive durations can cause a loss of interest.
  
  
  
  

Creating video and audio for Web site delivery requires expertise in a number of areas.

• Good production and editing.
  
  
  
• Utilizing professional equipment and techniques.
  
  
  
• Content stream optimization.
  
  
  
• Capable Web servers and Internet connections.
  
  
  

Lighthouse Digital Media has the experience and capabilites to provide effective Web site video.

If you have requirements for online video or audio please call us at:

919.552.5525
We Make Digital Media Work