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& Production

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Web Sites

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Studies show that we retain:

10% of what we read.
20% of what we hear.
30% of what we see.
50% of what we see, hear and read.

If your priority is to have people absorb and retain Information - then video is the way to go.

Video educates, stimulates and motivates.

It has the power to draw viewers into subject matter and captivate them. Its reach extends beyond static text and graphics printed on paper or within Web sites.

Professional video can establish credibility. It can replace uncertainty with confidence.

Through vision and sound, video transforms complex ideas and concepts into understanding with greater retention.

For technical video, Hollywood style 'eye-candy' is typically unnecessary. Viewers want facts, education and credible information presented in a professional manner.

People want to draw conclusions, learn and be offered reasons to take action.

Short video clips used in web sites
can be powerful.

When professional quality clips are used in otherwise static Web sites, average visitor duration times can increase dramatically.

Professional content from Lighthouse can provide short-duration clips for Internet video or embedding into multimedia presentations. Longer-duration content can be mastered and duplicated for DVD distribution.

And, content can be optimized for digital signage networks and remote delivery to large panel displays.

The Lighthouse recording studio

Recording studios that incorporate good lighting and audio acoustics are indispensable. Video mixed with clear, crisp audio enhances the visual experience.

Professional cameras provide serious advantages over consumer-grade camcorders. Large lenses gather more light, generate better color accuracy, employ robust mechanisms and cleaner circuitry to produce consistent and vivid images.

The Lighthouse recording studio is engineered for digital video and audio production.

• Three people seated in talking-head discussion formats, can be comfortably accommodated for video recording.
  
  
  
• Full-spectrum fluorescent lighting produces flat illumination for accurate color and flesh tones.
  
  
  
• Sound absorbing wall-coverings provide a neutral navy backdrop conducive to most any discussion setting.
  
  
  
• A green-screen can be used for combining studio recorded overlays with video clips.
  
  
  
• Our teleprompter allows simplified reading of scripts, while maintaining eye-contact with the camera.
  
  
  
• Video is captured using professional 3-chip CCD digital camera imaging for vivid color and excellent detail.
  
  
  
• High-quality studio microphones capture audio accurately and clearly.
  
  
  
  

On-Location recording

Lighthouse can record video and audio on-location in practically any interior or exterior environment.

Video editing

Combining video, audio, graphics and transitions into finished content that conveys credibility demands multifaceted technical, computer and creative talents.

We use powerful editing workstations custom built by us, as well as professional editing software tools.

Our engineering room incorporates professional recording and playback decks, monitors, signal switchers and media conversion equipment. Most system interface connections are digital with analog back-up.

Audio & speech production

Listening to speech provides better retention than reading text alone.

Audio content can be delivered to recipients through:

• Web sites
  
  
• E-mail
  
  
• Internet radio
  
  
• Podcasting
  
  
• MP3 files
  
  
• Cell-phones
  
  
• CD and DVD
  
  
• USB memory sticks and flash memory

Quality audio can be used for announcements, update information, discussion forums or embedded into multimedia presentations.

The Lighthouse recording studio was designed to reproduce speech and audio, resulting in accurate and recognizable sound at optimum modulation levels.

Reproducing audio requires a discerning ear, professional equipment and capable editing tools. We utilize both analog and digital mixing equipment for versatility and fine-tuning of sound.

Speech recording is accomplished using broadcast quality condenser microphones that produce rich and clear voice reproduction.

When additional flexibility is necessary, wireless microphones can be used.

On-location sound recording is captured using solid-state digital recording equipment – as opposed to magnetic tape.

919.552.5525
We Make Digital Media Work